One of the most vital marketing tactics today is video marketing. Businesses all over the world realize how crucial it is to generate video content in order to reach their customers
With the use of video marketing, you can effectively interact with and amaze your ideal clients. Videos can evoke strong feelings and a distinct image in the minds of viewers when used skillfully. If using video in your marketing is new to you, here are nine ways it will help your company.
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The ideal method of video marketing
Every day, millions of videos are posted online. How can you make a video stand out from the competitors, we hear you ask? First things first, you need to know the ideal video duration for each platform:
- 2 minutes on YouTube.
- 1 minute for TikTok
- Tweet: 45 seconds
- 30 seconds on Instagram
Having a variety of films is an excellent idea because different social media platforms want different-length videos. You can edit your films on YouTube and build a library on your profile, making it the ideal venue for this. Therefore, it will be prepared for use if you need to submit a video to another platform.
Numerous variations of video marketing are possible. Include videos on your company website, in emails, and on your social media channels. Your company will reach a broader audience if you master the use of films on these web platforms.
TikTok is a social media platform where you can share short videos with your followers.
As a new user, you have to work really hard to get the audience’s attention. Or you can Buy TikTok views to boost your profile in no time.
Email marketing with video
including video in your emails is an excellent marketing strategy. By giving your email’s video content priority over extensive text, you can make sure that your message sticks with your customers.
Your email marketing plan will be more effective if it includes video. Your company should have a robust email list to distribute information to customers, but including videos in your emails will increase click-through rates by 300 percent. When individuals read through their emails, the video stands out visibly in contrast to textual text, acting as a powerful draw.
According to BombBomb, since consumers skim through emails quickly, your video for emails should be no more than 60 seconds. Similar to videos you upload on social media, you need to grab the audience’s interest within the first few seconds. In this YouTube video from BombBomb, the company explains video marketing:
You should definitely think about including video in your email marketing strategy because it will improve traffic to your company.
Tell me how video marketing will help my company right away.
The remainder of this blog post will explain the nine reasons why video marketing will benefit your company now that the fundamentals have been discussed.
1. Video marketing humanizes your brand.
Video marketing outperforms written or speech material because it humanizes your company overall. It will draw attention to your face, body language, and voice. After all, people do business with individuals, not companies. In light of this, it will draw the right customers to your business who can relate to the message you are spreading or the person you are.
Seventy-nine percent of consumers, according to Brightcove, think that videos are the easiest way to learn about a brand online. Additionally, 74% of shoppers base their purchases on the videos they saw on social media. This study emphasizes the value of employing video in your advertising campaigns because it can influence consumers’ perceptions and help them recall your brand or service.
2. Educates and informs customers
An excellent approach to promoting your company is through video. The point of written material can sometimes be delayed. People are now impatient and need information immediately, thanks to the internet. Using a video to introduce yourself or your company to the public is a quick way to present information. On Instagram, for instance, you may communicate with your audience in under 60 seconds.
According to Hubspot, 97 percent of marketers say that videos assist customers in learning more about a company’s goods and services. Therefore, the content you convey through a video is crucial since it serves as a tool for teaching your audience. Making sure your video is of good quality will help clients believe what you’re saying, which will ultimately result in more sales.
A well-made video can be quickly shared on all of your social media channels, and if it strikes a chord with viewers, they will promote it on your behalf by sharing it on their own channels. Videos are shared 1200 percent more often than both images and text combined, claims Wordstream. Additionally, you can highlight your video’s main ideas in the first few seconds so that viewers can decide whether or not they will find it interesting.
3. Search engine marketing
According to Cisco, 80% of all online traffic will come from videos by 2021. Not to mention that because they view videos as high-quality material, search engines favor them above written information. Your website will rank higher in Google search results as a result.
Additionally, including video in your textual material will help it stand out in terms of SEO because Google loves it when users combine video with keywords. To ensure that your video is at the top of the rankings, you must hire a video SEO specialist to optimize it properly.
Your movie can be optimized for search engines in the best possible ways by implementing the strategies listed below:
Add a transcript.
- Produce a captivating thumbnail image.
- Produce catchy headings and meta descriptions.
- Make sure the remaining content on your page is pertinent and SEO-ready.
- Ensure that the page’s primary focus is the video.
- Avoid embedding the same video more than once.
4. Stay on par with your rivals
We can assure you that your rivals are already utilizing video. How are we aware? According to Hubspot, a whopping 81 percent of all businesses now use video to promote themselves. Your company will fall behind if you are unwilling to follow this. Additionally, you will stand out from the crowd if you are prepared to go above and beyond the competition by producing organic video content.
You may want to think about animation or live video, depending on your brand. Video can take many various formats. Both strategies will be highly valued online, but you must choose the one that best suits your company’s requirements.
Although it will be challenging to get it correctly if you lack knowledge in this subject, the animation ends up being a less expensive choice. The animation will be a wonderful option if your company lacks a willing spokesperson to serve as the brand’s public face. Animation can reveal recognizable characters that can be connected with your business to increase your brand recognition.
Mobile phones make it simple to record live video, but a high-definition video is what an internet audience prefers because it gives your company a more polished appearance. Putting together a film studio with actors and sets will cost money for a video campaign. Live video will be the way to go if you want to promote both your personal and business brands because you can interact with your audience directly.
5. You’ll get more exposure.
Almost everyone likes to watch videos. Every day, YouTube receives 5 billion views, according to VideoNitch! Additionally, HubSpot emphasizes the need for online video content because 85% of people want to access more video content produced by brands. To ensure that you are reaching this larger audience, you must engage in video marketing.
Videos can be viewed by people of all ages, unlike social media, which is largely used by younger people (under 34). Lego is a fantastic illustration of this. Lego is primarily marketed to children aged 3 to 11. Lego nevertheless succeeds in appealing to a variety of audiences by using web video to great effect. They publish entertainment for all ages on their over ten million-strong YouTube channel. Lego publishes videos, such as their newest collections of James Bond, The Office, and Friends. Adults are also invited by YouTube to review their products on their channel:
6. It costs less to generate video.
Many individuals think that spending a large amount of money is the only way to generate a powerful video. In theory, your video will be more successful if you spend more money hiring seasoned animators and videographers. Having said that, you can find video packages that are better suited to your spending plan, and small businesses can gain from using attractive videos in their promotional campaigns.
However, mobile phones with high-resolution cameras are able to record video. You can use a variety of video editors to polish and make your video appear more polished. Additionally, YouTube includes a variety of tutorials that will provide you with the right direction if you are still having trouble making your video look professional.
We advise you to use high-quality outsourced video for your company’s website because we are aware that producing new video material is time-consuming and expensive. Using this as your main video will offer your company a professional appearance and a positive company image. Using a cell phone camera will be sufficient to drive traffic to your channels for routine publishing and private movies on social media.
The cost of producing videos decreases as new technologies and production methods are adopted. The animated film we create at Stormy Studio is reasonably priced and customized for your company, helping you stand out from the crowd.
7. Boosting conversion rates
Wyzowl estimates that 74% of viewers who see a product in a video that is also a “how-to” or tutorial video will buy it. Additionally, it is crucial to have videos on landing pages because they are said to increase sales conversion rates by 80%.
Your corporate website must have a video because the act of viewing and participating in the video will keep visitors there for a considerable amount of time. As a result, the customer will explore your website to learn more about your goods and services. Who can blame people for being more engrossed by videos than spiels of prose, given how much information we consume online every day?
You can increase these conversion rates on your video in the following ways:
Make a thumbnail of a happy person.
If viewers feel welcomed, they are more likely to interact with your video. Of course, you greet someone with wide arms and a smile when you invite them over to your home. Therefore, it makes sense to do the same with your film; viewers will have the impression that they are about to watch something amiable and amusing.
Make your video engaging and to the point.
We keep emphasizing this idea in our blog entries because it is crucial. You are on to a winner if you can grab their attention in the first few seconds. Additionally, everyone wants to be entertained when viewing something.
Be dependable.
People are more likely to trust someone they can see; therefore, a company’s face can aid in this cause. However, people will be more eager to buy from you if you come off as open, appealing, and honest right away.
Send customized films to prospective clients.
Of course, this will be a challenging chore as your company grows. They will be more willing to give you their time if you can personalize the experience for them by sending them a direct video, though.
Video marketing autonomation. Wouldn’t it be amazing to reach viewers of between 60% and 100% of your videos? These customers will be interested in your products and services. You can learn more about these customers by using marketing automation, after which you may keep pursuing their interests. This is provided by numerous businesses, including Marketo, Eloqua, and Pardot.
8. It has an excellent Return on Investment.
The cost of making a video is more than covered. An excellent 60-second animation video can run you about £6,000. Sounds like a lot for only 60 seconds.
To develop your final product, an animated video requires the collaboration of many different disciplines, so keep that in mind. However, if you consider the return on investment for a video, it makes even more sense to include professionals to polish your movie to a professional level. After all, you can anticipate at least a 300 percent increase in click-through rates by including this video in your email marketing campaign. This will inevitably result in more sales, and based on our estimation, and you will profit more than the £6,000 you are spending.
9. Your other marketing materials benefit from video.
The video ought to be the highlight of your marketing effort. A video has been the main driver of customer attraction in the majority of recent effective marketing endeavors, including social media campaigns, search engine optimization, and website developments.
Try to incorporate the people who sell your goods on a daily basis when you are designing your video marketing campaign. Being the face of your video would be appropriate if you run a small business. Larger companies should get in touch with their sales staff.
