A website is an integral part of any company’s marketing strategy, but it can be difficult to get the design right. A website should be both user-friendly and accessible, to the point that any person can access the site regardless of the device they are using. Read on for some tips to make your site more user friendly and accessible.
Table of Contents
Provide Quality Information
It’s easy to assume that providing quality content is enough, but visitors need more than just good ideas. They need the text itself to be readable and understandable, including a legible and large enough font. Images should be clear and labeled with descriptive captions for visually impaired guests. Videos should load quickly and have high-quality sound for an optimum viewing experience.
Your web pages shouldn’t take too long to load in general, as many tend to have a relatively short attention span.. Links should have a consistent style so that the user knows what link it is before clicking on it. Adding all these details adds up in helping people get through your website easily. It doesn’t matter how great the information you provide; if clients don’t understand, they’ll leave for another website. Consider professional white label marketing, which can help create this content for your customers and optimize your site.
Listen to Your Audience
The best way to make a website user-friendly and accessible is to listen to the needs of your audience. Keep close track of any feedback you receive and see if it can be fixed. This feedback can include which features are easy for them to use, which ones are frustrating or confusing, and what they would like added in the future.
Your audience shouldn’t have to fight with your website just because you’re too stubborn to change anything about it. If you take the client’s suggestions seriously and make changes based on their comments, then everyone wins. You get an easier-to-use site that attracts more visitors while also giving back good customer service, and your audience gets the website they asked for.
Make the Website Easy to Navigate
If you are looking to create an easy-to-navigate website, it is important to look at the features that will make your site accessible and friendly. One of the essential features is a clear and concise layout. It means using clear headings and easy-to-read fonts and grouping related information together. Another significant feature is providing easy access to key content. You can do this by putting significant links in a prominent location, such as the top of the page, or using a sidebar menu with drop-down menus.
You’ll also want to have your website optimized for mobile use. Many people browse the internet from their phones and tablets, so having a site that doesn’t work in a mobile format can be a large deterrent and keep people away from your site.
In conclusion, a user-friendly and accessible website meets the needs of all users. There are different ways to make your site user-friendly. Consider using the above tips to ensure your site is accessible.
Author Bio:
Meghan Belnap / Blogger, Researcher, and Freelance Writer
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being outdoors and researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.
