When we talk about social media, we all will agree that social media is the boss of the Internet industry and has ruled the internet over time. A sudden rise in social media platforms has been noticed since the past few years. Active internet users are mostly found on social media websites as they offer an opportunity for users to interact at a single place. Marketers are well aware of the latest trend for promoting a brand on social media as it gathers more audience.
Social media platforms offer opportunities to promote your brand through experiential marketing which attracts more percentage of the audience. Experiential technology allows customers to connect emotionally to the brand, thereby resulting in Brand loyalty. Social media is one of the most effective marketing techniques to promote any event as it is more effective than any other traditional ways of marketing. With a lot of platforms, it is the easiest and a cost-effective way of promoting your brand.
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How interactive technology benefit in promoting events?
Since the time when Interactive technology solutions come into play, it helps in promoting events on social media while making it successful by reaching larger masses. Experiential marketing has completely changed the way of marketing. There are various ways of promoting an event on social media using Interactive marketing. It evokes interest among the people to attend the event and participate in it. Usage of interactive technology to promote your event on social media will benefit your brand while your event will be the talk of the town.
Let’s have a glance at some ways to promote your next event using interactive technology:
1. Hashtags:
Hashtags are the most common and widely used technique on social media to promote any event or brand. In the current era creating a hashtag for an event will help you track your event across all social media platforms. The hashtags need to be eye-catchy, easy, short and creative that draws the attention of people quite quickly and stays on their mouth. Be innovative and relevant while deciding the hashtag of your event as it will remove the hassle of reminding attendees again and again about your event. If your hashtag is memorable and remains in the mind of your target audience, it will be used on social media platforms in various posts making your event a success.
2. Instagram Hashtag Printer:
Instagram hashtag printer is the latest technique in experiential marketing trends. It’s a perfect fit for weddings as well as corporate events. It evokes the element of fun in the event. Instagram hashtag printer allows attendees to get clicked during the event while capturing the entire event and get print instantly when they upload them to Instagram or Twitter with the event hashtag. It encourages people to have fun and real-time conversations while keeping their prints as a souvenir of an event.
3. Social Wall:
Social walls allow you to combine posts, tweets, hashtags from various social media platforms in one place. It is one of the cost-effective methods of experiential marketing that engages a larger audience base. Social walls are a great alternative for branding your event.
4. Tweet Cafe and Social Café:
For a brand to make a buzz around social media, an advanced experiential marketing solution is required. Currently, a lot of ways of experiential marketing is in existence. Tweet cafe or Social cafe is a perfect way to make your event go viral on social media as it attracts the audience by offering surprise gifts. A simple tweet with your event hashtag along with a particular box number makes your campaign reach millions of active users.
Tweet cafe, a creative way of experiential marketing is all that your brand needs. It makes your marketing campaigns a notch higher than other campaigns while creating a buzz on social media.
5. Social Mosaic for Events:
Social mosaic is an effective experiential marketing technique that invites the attendees of the event to get clicked and share their images via social media with hashtags of event. The pictures of the guests who got clicked and shared their photographs become a part of the photo mosaic wall, which depicts a brand story. It can even be used in the logo of a brand or for the promotion of a brand. Social mosaic is the most popular interactive technology that allows your brand to reach more audiences in real-time. Usage of social mosaic for events is on the rise currently giving your brand the much-desired hike. The photo mosaic walls at the event make everyone feel valued and wanted as they can see their picture in the social mosaic which is further used for brand promotion.
As the current trend of marketing has been completely changed and experiential marketing is in play, adopting Interactive Technology for promoting your event on social media is a great step. It helps in grabbing audience attention while ensuring successful promotions of your brand.
About the author:
Saanvi is a creative blogger and social media marketing manager. Her interest is in researching the latest technologies of social media, science and write about all kinds of topics in worldwide. In her free time, she loves to travel and reading fiction books.
