Industry trade shows are vital for small businesses. Companies get an opportunity to directly connect with potential customers or clients and may even make connections with other companies that could lead to beneficial partnerships. Here are some helpful tips to make your company stand out at trade shows that can help you make a good first impression with the public and with other professionals in your field.
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Engaging Visuals
The hardest part about setting up a trade show booth is getting people to stop at your booth to begin with. You want to avoid the bare minimum of simply setting up a card table with a sign taped to it. The best, most attractive booths use a combination of lights, brand colors, and possibly even music to draw people in. You want guests and professionals to see your booth and wonder what’s going on at your space.
One option your company could invest in to really make a statement is a shipping container booth. You can design a custom shipping container to make an engaging and exciting booth that’s easy to transport from show to show. As long as you have something that people will want to check out, you can get a lot more foot traffic at your booth.
Interactive Elements
Most people who attend trade shows don’t want to just walk from lecture to lecture and get spoon-fed a bunch of information they probably won’t remember. That’s why one of the best ways to make your company stand out at trade shows is to have some sort of interactive element. Many people are kinetic learners, so they retain information better by performing an action. Offering a simple game or physical activity can help create a lasting impression on the people who stop by your booth.
Company Giveaways
Giveaways are a common part of attending trade shows. Many companies have business cards or informative pamphlets, and these are always good to have for people who just want some information. However, physical items that people can get more use out of can help leave your company fresh in their minds. Even something as small as a customized pen with your company logo on it can help people remember who you are and what you do.
Friendly, Memorable Staff
The average person at a trade show spends maybe a minute or two talking to someone at any given booth. Naturally, you want to ensure that the people who stop by your space have a pleasant experience. Anytime you attend a trade show, you want to bring a level of friendliness, comfort, and sociability that ensures you make a good first impression. Therefore, you should staff your booth with people who are enthusiastic and helpful without being pushy.
