Video advertising is an ad format that uses video to capture viewers’ attention and build brand awareness. Unlike traditional advertising formats like billboards and television ads, video advertising is a powerful way to reach consumers who spend the most time online: on their mobile devices. Today, consumers spend more than half their digital time on their phones and tablets, making mobile the primary platform for video advertising. A 2017 study by the Interactive Advertising Bureau (IAB) and eMarketer found that 56% of US digital consumers saw video content on their mobiles in the last month, compared to 44% who saw it on their computers.
Video advertising is one of the hottest advertising formats today. Brands invest heavily in video content to build their online presence, drive sales, and build brand awareness. In a short amount of time, video advertising has become one of the most effective ways to capture consumers’ attention. The ability to capture viewers’ attention in a fraction of the time compared to traditional media formats is a significant advantage for brands. It’s a dynamic format that allows you to capture a customer’s attention, build a relationship and drive sales. But it’s also one of the most expensive forms of advertising. That’s why it’s critical to understand when and where to use video advertising to achieve the most significant impact.
It is a type of online advertising delivered through pre-roll or post-roll video content. It is an incredibly effective way to get your brand in front of your ideal audience, and it’s a format that consumers are increasingly turning to for information and entertainment. But not all video advertising is created equal. The quality and format of video advertising play a significant role in your ability to connect with your audience and generate a response.
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What Will Be The Future Of Digital Video Advertising?
Video advertising can be a highly effective form of advertising, as indicated by the popularity of YouTube, Facebook, and Twitter. This form of advertising has evolved as an industry, increasing in importance. Traditional advertising formats have two significant drawbacks: they are one-way (the advertiser only sees the results), and they do not provide interactive elements (the viewer doesn’t typically have a say in how the ad is delivered). Digital video advertising, on the other hand, uses interactive elements to engage the viewer.
From the beginning, traditional TV advertising was a broadcast medium that reached a small percentage of the viewing audience. In recent years, technological advancements have made it possible for online video ad campaigns to reach an even more significant percentage of viewers at scale. Many of the new opportunities in digital video advertising are driven by advances in technology, loosening regulations, and new technologies like 360 video. This is where Digital Transformation Services comes in place.
The four reasons video marketing is the next big marketing thing:-
Video advertisement results in a higher engagement rate
Video advertisement calls for a higher engagement rate than traditional forms of advertising. This means that video ad viewers are much more likely to be engaged in the ad and will be more likely to respond to the ad positively. This higher engagement rate also means that video ad viewers are much more likely to be engaged in the ad and will be more likely to respond to the ad positively.
Consumers want to interact with brands, not just receive information. That’s why the most successful video advertisements provide a high level of interactivity. For example, a brand can provide a video advertisement for a product, include a product in the video, and ask viewers to vote for the product they like best.
Higher click-through rates
Consumers are much more likely to click on a video advertisement than a traditional one. This means that when consumers see a video ad on a website, they are much more likely to click on the advertisement than a traditional one. This increased click-through rate also means that the percentage of viewers who click on an ad is higher when watching a video ad.
This is significant because it increases the number of times the advertiser can reach the viewer. High click-through rates also tend to lead to higher levels of engagement, leading to higher levels of response and eventually it increases the number of times the advertiser can reach the viewer.
Increase in sale
The impact of video marketing on sales is well-documented. A 2016 study by the Marketing Accountability Institute found that video drives more sales than traditional forms of advertising.
Consumers are increasingly turning to online video advertisements when making a purchase decision. This is particularly true for purchase decisions requiring research, such as buying a car or a refrigerator. Video advertisements are also a powerful tool for driving additional sales, as they enable brands to reach consumers when they’re most likely to be interested in their product.
It dominates the online content
Technological advancements have also enabled video advertising to become a dominant form of marketing, particularly on social media. Video advertising now makes up more than 50% of Twitter’s advertising revenue (Cramer and Singh 2014) and a growing amount of digital advertising. More than half of online video ad impressions are now viewed through a video, up 50% since 2016. Not only has online video advertising proliferated, but ad spending has also increased overall as the number of people viewing online video grows.
The impact of video on the content marketing landscape is undeniable. Video is now a primary driver of online ad revenue. A CITE analysis forecasts that the percentage of online ad impressions served by video is expected to rise to nearly 80% by 2022.
Conclusion
Video advertising is one of the most popular advertising mediums today. Video ads can be a great way to reach a broad audience and can be highly effective at generating a high click-through rate and improving conversion rates.
The explosion of digital video advertising has changed the world of television advertising over the last decade. Digital video advertising is expected to hit $20.1 billion in 2022. Customers will increasingly want to purchase video ads from brands they resonate with, and they’ll also expect to be able to access the video when they want it. The next decade is poised to see online video consumption blossom to encompass the majority of digital video viewing, including on YouTube.
