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7 Ways Artificial Intelligence is Revolutionizing Digital Marketing Space
Artificial intelligence technology is used at scale in day-to-day life, even without realizing it. Personalized in-app notifications, tailored recommendations during browsing, custom responses from customer support, and more are the by-products of AI technology that often go unnoticed.
When we minutely observe them, it’s found that 80% of marketing experts are using AI technology in some form to automate tasks, better understand customers, refine customer engagement, and deliver the best experiences through optimized marketing campaigns.
There is a need for user-centered marketing campaigns that address all the marketers’ concerns- making AI an integral part of marketing. That’s why the artificial intelligence (AI) marketing market is projected to increase to more than $107.5 billion by 2028.
The most powerful innovation in digital marketing is creating waves worldwide with a range of technology subsets such as ML, NLP, robotics, neural networks, and more. This blog will explore how businesses adopt technology in different use cases alongside a quick overview of AI marketing. Let’s dive in!
What is AI-powered marketing?
AI-powered marketing, also known as AI marketing, involves using artificial intelligence algorithms to enhance and optimize various aspects of digital marketing. AI is leveraged for content personalization, improved ad targeting, better customer analysis, streamlining processes, and providing insights that help businesses make data-driven marketing decisions. Jasper, Grammarly, Zapier, Chatfuel, Chatgpt, and SEMrush are the popular AI tools marketers use globally.
Leading activities marketers globally trust AI technology for different marketing areas. According to a survey conducted among marketing professionals in the United States, United Kingdom, India, and Canada, 47% of respondents said they trusted artificial intelligence to target ads, 42% of respondents use it to personalize content in real-time, while 39% trust it to optimize email send time.
The predictions for 2024 and beyond indicate that business marketers embrace it at speed instead of a “wait and see” approach. Take a look at how businesses harness the potential of AI technology.
How do businesses leverage AI in marketing?
Businesses leverage AI in marketing in different ways to improve the efficiency and effectiveness of their marketing efforts. Here are seven ways in which AI is used in marketing:
Personalized content generation
Content marketing is one of the top digital marketing trends that still rule the world. Since the dawn of Web 2.0, marketers have accepted the wisdom of content that helps businesses establish brands and generate sales with nurturing leads. AI technology is playing a vital role in curating and creating personalized content.
Business marketers will get content tailored according to target market behavior, specific platforms, and individual customers’ preferences in a few clicks. Advanced natural language generation technologies help create dynamic recommendations, tailored offers, custom messages, and even custom product descriptions that appeal to the users in real-time.
It frees the marketing team from content creation and curation efforts that they can invest in monitoring customer engagement to adjust content strategies to drive better results. Buzzfeed brilliantly leveraged AI technology to help the content marketing team identify which part of the content is going viral and what content users like to see the most, which allows them to tailor routine publications accordingly.
Data analysis and insights
AI excels in analyzing petabytes of data and extracting valuable insights at a fraction of a second. With machine learning and deep learning capabilities, marketers can process large volumes of data across various channels, connect the dots with pattern identification, and continuously improve the data over time with new data.
AI helps marketers to segment users at a granular level based on their attributes and interests, which further helps businesses tailor user interactions. With predictive modeling, marketers can precisely estimate the chances of lead conversion, project growth of ROI, and others that help fix issues proactively and identify hidden opportunities.
What’s more? Content marketers can test content variations against different user segments to maximize user engagement. The AI system’s capability to identify anomalies in data patterns helps marketers know and address unexpected changes quickly.
Email marketing
The age-old email marketing still rules the digital marketing regime when executed intelligently. , tweaking headlines and changing the schedule don’t help increase click-through and opening rates. However, when the language of the email content is twisted creatively- it won’t be overlooked by the users or snared by the filters.
AI-powered tools such as Chatgpt, Phrasee, and Seventh Sense have changed the email marketing game with email marketing campaign automation by segmenting the audience, sending personalized messages, and optimizing email delivery times. These tools help create catchy subject lines and email bodies while optimizing email schedules, increasing the chances of getting an email from the right users at the right time.
Voice search optimization
People use voice assistants such as Siri, Alexa, and Google at scale to search for information. Marketers need to optimize the content for voice search as voice-activated devices become more prevalent. That’s where AI systems packed with natural language processing capabilities help online marketers create voice search-optimized content.
It helps businesses maintain visibility across all channels with long-tail keyword targeting and featured snippet content creation. Voice search is also popular across social platforms, which makes it necessary to optimize social media content that resonates with target users’ search preferences. Social Media Marketing teams can automate social listening and post-scheduling using AI systems.
Target audience analysis in real-time
AI systems are used to understand user behavior and track changes in the massive information that is continuously evolving. When this process is optimized with real-time user data, big data, and cloud computing built-in advanced AI systems, the marketing team can better analyze the success of marketing campaigns.
The on-demand user data collection, instant changes in content marketing strategies, and further improvements allow businesses to accurately monitor and track campaign performance, which competition is already doing.
Customer support service automation
Gone are the days when users wait for their turn on phone calls to get an answer to their queries or issue resolutions. Digital revolutions have urged the need for on-demand customer service wherein live chat, AI chatbots, and instant messaging platforms have become part and parcel of modern customer support services.
Automated customer service through AI systems speeds up user responses and improves customer relationships as AI bots surpass human capability in connecting dots and providing faster resolution. The accurate and quicker responses convince and make the users feel contented with business offerings.
Performance measurement and improvement
A successful marketing campaign launch doesn’t make the marketing team’s job over; instead, it starts and continues till the campaign doesn’t bring the expected results with a few changes. AI software with the help of a good AI Prompt Engineer helps marketers to precisely measure a campaign’s performance and optimize it based on insights revealed.
So, AI developers help in building various AI applications such as attribution modeling, forecasting models, progress tracking, and multi-touch attribution that facilitate identifying improvements and possible actions that bring desired results.
Are you prepared for next-gen marketing with AI?
AI leverage in digital marketing is no longer Sci-Fis; instead, it’s shaping the future of marketing with enormous use cases. The gradual evolution of AI technology brings significant advancements to the digital marketing landscape and helps address the challenges marketers face. The excellent blend of AI technology and human creativity creates a win-win situation for businesses and customers. Businesses can better market the offerings that customers are looking for, and customers find the offerings with the least effort and utmost convenience. Ultimately, saying AI will become an inter-woven marketing element won’t be a hyperbole. So, let’s try it!
