Podcasts are not a new thing, but they are becoming more popular. A podcast is a great tool to help engage with your audience. It is also a great way to help spread your message. However, people do not just stumble upon your podcast. You need to make sure that you are using the right tools to get more people to listen to your content.
Spreading your podcast out to the masses and getting listeners can be a real challenge. Especially when so many podcasters are doing what you do. Between the demographics and the drive, it is tough to break through all the other noise. You can go the more traditional route through paid advertising, but that can be a costly affair. Also, you can get people to listen to your podcast by engaging them through social media.
Social media has made it easier for you to promote your podcast and reach your target audience. When used adequately, it can grow exponentially within a short time. Here are some ways to promote your podcast using social media.
Table of Contents
1. Make it Easily Shareable
Make it easy for your employees to post, share and respond to views from your listeners. Using Salesforce migration and integration makes it possible for employees to access information on the podcasts. It encourages them to post the podcasts on their social media accounts.
Also, use correct hashtags for each post. Go for hashtags that do not have a high number of followers. Your post will get lost in the rest if you use them. Instead, go for those with low volumes. Choose unique and longer hashtags that have specific phrases. These tags are more likely to get the attention of your target audience quickly.
2. Convert Your Audio to YouTube Video
Converting your audio to video will help you share it on various platforms such as Facebook videos, YouTube, and others. Using these channels increases your chances of acquiring more target audiences.
Ensure that you share each episode on your YouTube channel as it helps you get a larger audience.
Convert your audio into MP4 format, then add relevant images or videos before uploading it to the channel. You can make the video recordings as you make the audio. To maximize the video, include links to your website and other social media platforms. Let the audience know when they can listen to your next podcast. Also, make brief clips from the YouTube video. These clips engage people who love watching and listening to short video clips. You can upload them to Facebook, Instagram, and other sites.
3. Make Each Post Unique for Each New Episode
Write posts that share unique and engaging pieces from every new episode that airs. Use enticing words to keep them hooked. Let the post tell the listeners what to expect during the show without giving away too much information. These previews help to create curiosity, making them eager to listen to the entire program.
Constantly posting on social media before and during the show increases the chances of more people viewing them. Also, respond, and engage with your followers. You will create a strong bond with your audience and attract a broader fan base because it makes them feel valued.
4. Run Giveaways
Running giveaway contests is an excellent way to create awareness and drive traffic to your site. It is also an incentive for people to follow you, subscribe, and increase engagement. The giveaway should reflect your podcast product to attract the right audience. For example, if you run a podcast on sports, your prize can be an original player’s jersey.
To have a successful giveaway contest, you need to have a prize that matches the target audience. Make it simple. Do not let it run for too long. Shorter ones attract more people because of the urgency. Finally, promote the giveaway in all your social media platform accounts and during the podcast shows.
5. Customize for Each Platform
Facebook, Instagram, Twitter, and other social sites work differently. Posts that attract more views on Instagram will not do so on Facebook. Therefore, ensure you package your posts to suit the practices of each site.
When posting on LinkedIn, a more professional look will attract more views. On Instagram, go for a laid-back look that portrays your personality and what you podcast. Facebook combines both. On Twitter, write short posts and links. Remember to use the correct media that blends well with your audience to promote your podcast. For instance, people on LinkedIn are not very interested in comedy podcasts, but they are more likely to follow podcasts on career development.
Conclusion
Social media is a great place to start if you have a podcast and need to grow your fanbase. The best way to promote your podcast using social media is by creating and posting content relevant to your audience. Customize each post for different platforms and make them unique. Use episode previews and giveaways to attract more listeners. Posting on YouTube will also increase your fanbase. Social media has a lot of benefits to a podcaster if you use them wisely. Take the opportunity created for you in social media to grow the number of listeners who tune into your show.
